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yellow outdoor pillows
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great$6.96–$39.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,019avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 81K searches