66
yard stakes
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Growth
Great+69.3%90-day search growth — must beat 0% to launch
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$3.07–$29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,064.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$219K$219K/yr · 239K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality