40
yard skeleton
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+176.4%90-day search growth — must beat 0% to launch
Avg price
Great$49.56avg listing price — sweet spot $15–$100
Price range
Great$21.25–$113.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good587.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 6% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 26K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand