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yard cart
Launch itA $1.0M/yr market growing +29.9% this quarter with returns at 2.6% — clears our launch bar.
Competition
Great35%top-5 click share — an open shelf
Market size
Great$1.0M$1.0M/yr · 738K searches
Avg price
Good$109.05avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay3,536.7avg incumbent reviews — the moat a new listing must climb
Price range
Okay$31.38–$261.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale