44
wooden wagon
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great267.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$88.46avg listing price — sweet spot $15–$100
Price range
Good$29.47–$131.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad$44K$44K/yr · 68K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale