71
wooden stakes
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Growth
Great+100.2%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.25–$119.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great491.67avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$231K$231K/yr · 240K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality