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wooden plant labels
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good712.03avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.93–$21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Market size
Bad$25K$25K/yr · 21K searches