65
wooden bird houses to paint
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.25–$41.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good954.21avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$73K$73K/yr · 106K searches