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wood deck box
Worth a lookShows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Great+77.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,150.95avg incumbent reviews — the moat a new listing must climb
Avg price
Good$170.77avg listing price — sweet spot $15–$100
Price range
Bad$12.98–$1060.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 39K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale