61
witches
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$3.78–$66.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Review moat
Good820.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$84K$84K/yr · 905K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale