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witch decorations
Worth a lookShows demand growing +207.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+207.6%90-day search growth — must beat 0% to launch
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$24.14avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.78–$66.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good737.65avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 680K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale