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53

winter rye seed

Worth a look

Shows low returns (0.8%), but soft demand (-3.8% this quarter) keeps it on the watch list.

Market size 25Growth 23Conversion 52Competition 30Returns 96Price range 85Avg price 95Brand share 54Review moat 88Quality gap 76

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.83

avg listing price — sweet spot $15–$100

Review moat

Great241.47

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.96–$85.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$102K

$102K/yr · 91K searches

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Trend