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windmill
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$119.42avg listing price — sweet spot $15–$100
Review moat
Good812.34avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 179K searches
Price range
Bad$10.14–$537.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price