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53

wildflower

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 40Growth 20Conversion 9Competition 96Returns 96Price range 80Avg price 95Brand share 33Review moat 49Quality gap 43

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.04

avg listing price — sweet spot $15–$100

Price range

Great$6.62–$49.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,621.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$207K

$207K/yr · 1.0M searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Search terms