65
white millet bird seed
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Price range
Great$5.08–$57.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,463avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 88K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier