57
welcome home yard sign
Worth a lookShows a thin review moat (173 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great172.98avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.40avg listing price — sweet spot $15–$100
Growth
Great+73.5%90-day search growth — must beat 0% to launch
Price range
Great$7.08–$49.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 60K searches