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71

watering can

Launch it

A $5.7M/yr market growing +112.7% this quarter with returns at 1.5% — clears our launch bar.

Market size 98Growth 95Conversion 57Competition 49Returns 85Price range 77Avg price 82Brand share 58Review moat 25Quality gap 52

Market size

Incredible$5.7M

$5.7M/yr · 6.5M searches

Growth

Incredible+112.7%

90-day search growth — must beat 0% to launch

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$17.89

avg listing price — sweet spot $15–$100

Price range

Great$10.81–$29.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,668.74

avg incumbent reviews — the moat a new listing must climb

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