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wasp spray
Launch itA $9.6M/yr market growing +99.2% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$9.6M$9.6M/yr · 2.7M searches
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+99.2%90-day search growth — must beat 0% to launch
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Great$5.94–$56.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,292.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand