66
wagon
Launch itA $30.8M/yr market growing +49.7% this quarter with returns at 3.6% — clears our launch bar.
Market size
Incredible$30.8M$30.8M/yr · 20.1M searches
Avg price
Great$64.64avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+49.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,743.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$30.61–$180.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale