53
wagon with tailgate
Worth a lookShows a sweet-spot price point ($83.75 avg), but a small market ($60K/yr) keeps it on the watch list.
Avg price
Great$83.75avg listing price — sweet spot $15–$100
Growth
Great+60.3%90-day search growth — must beat 0% to launch
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good618.45avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$18.02–$185.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 39K searches
Signals High Price