51
wagon wheel
Worth a lookShows a sweet-spot price point ($33.84 avg), but high returns (7.3%) keeps it on the watch list.
Avg price
Incredible$33.84avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.93–$66.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great454.76avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 309K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Signals High Returns