64
vermiculite
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$26.26avg listing price — sweet spot $15–$100
Market size
Great$1.6M$1.6M/yr · 643K searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.82–$59.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good602.43avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand