30
valentines door mat
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.29avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$12.14–$33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good701.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 416K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand