45
utility rug
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Price range
Great$7.06–$60.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,373.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 111K searches