65
urea fertilizer
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.84avg listing price — sweet spot $15–$100
Price range
Great$9.17–$73.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+89.1%90-day search growth — must beat 0% to launch
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good560.58avg incumbent reviews — the moat a new listing must climb
Market size
Good$383K$383K/yr · 167K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality