77
umbrella base
Launch itA $6.7M/yr market growing +186.1% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$6.7M$6.7M/yr · 3.8M searches
Growth
Incredible+186.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$37.91avg listing price — sweet spot $15–$100
Price range
Great$10.60–$69.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,089.63avg incumbent reviews — the moat a new listing must climb
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