67
umbrella base with wheels
Worth a lookShows demand growing +173.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+173.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$65.82avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$33.85–$129.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good806.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$77K/yr · 32K searches