56
trencher
Launch itA $2.3M/yr market growing +55.7% this quarter with returns at 3.1% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 483K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+55.7%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,276.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$27.00–$2330.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$556.56avg listing price — sweet spot $15–$100
Signals High Price