66
tree wrap
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great311.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.40–$36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$231K$231K/yr · 160K searches