61
tongs
Launch itA $5.5M/yr market growing +0.3% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$5.5M$5.5M/yr · 4.5M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay$5.73–$23.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,504.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality