50
the growing candle
Worth a lookShows low returns (0.5%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$30.69avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$6.68–$83.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good669.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 45K searches