66
terrarium
Worth a lookShows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible21%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Market size
Incredible$2.1M$2.1M/yr · 3.4M searches
Avg price
Great$86.82avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good917.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Price range
Bad$6.89–$495.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale