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terrarium supplies
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$5.12–$28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,401.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 162K searches
Signals No Dominant Brand