49
terrarium soil
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Good$2.89–$41.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,113.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$141K$141K/yr · 130K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality