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terp tea
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$43.04avg listing price — sweet spot $15–$100
Price range
Incredible$17.68–$92.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great155.05avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 44K searches
Brand share
Bad97%top-5 brand share — brand-locked demand