72
tent
Launch itA $23.1M/yr market growing +105.1% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$23.1M$23.1M/yr · 27.3M searches
Growth
Great+105.1%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Good$103.29avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,376.91avg incumbent reviews — the moat a new listing must climb
Price range
Okay$19.20–$345.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale