Skip to content
69

tanning chair

Launch it

A $3.5M/yr market growing +109.4% this quarter with returns at 2.1% — clears our launch bar.

Market size 96Growth 95Conversion 17Competition 61Returns 73Price range 63Avg price 83Brand share 48Review moat 25Quality gap 87

Market size

Incredible$3.5M

$3.5M/yr · 3.4M searches

Growth

Great+109.4%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$77.12

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good$30.66–$140.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,510.52

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Search terms