44
tabletop patio heater
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$101.81avg listing price — sweet spot $15–$100
Price range
Good$19.74–$129.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good756.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$145K$145K/yr · 216K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price