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sweet basil

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A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 80Competition 61Returns 100Price range 20Avg price 24Brand share 41Review moat 41Quality gap 20

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,407.61

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.54

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$1.71–$18.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 62K searches

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