49
swan
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.67avg listing price — sweet spot $15–$100
Review moat
Great176.23avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.27–$158.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 560K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale