66
sulky
Launch itA $1.2M/yr market growing +35.8% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 129K searches
Review moat
Good607.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$158.23avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Bad$7.10–$464.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price