50
succulent rocks
Worth a lookShows low returns (1.7%), but prices mostly outside the sweet spot ($5.41–$16.53) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,781avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 321K searches
Avg price
Okay$9.32avg listing price — sweet spot $15–$100
Price range
Bad$5.41–$16.53cheapest to priciest tracked listing — scored on the share inside $15–$100