69
straw mulch
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+151.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$34.02avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great413.89avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.69–$146.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$430K$430K/yr · 215K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Signals Trending