70
stepping stone kit
Worth a lookShows demand growing +373.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+373.5%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.04–$41.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$733K$733K/yr · 921K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,033.67avg incumbent reviews — the moat a new listing must climb