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step 2 picnic table
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$87.50avg listing price — sweet spot $15–$100
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Price range
Good$22.15–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay3,677.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$27K$27K/yr · 34K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price