54
starter fertilizer
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.26avg listing price — sweet spot $15–$100
Price range
Incredible$16.54–$72.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Growth
Good+47.6%90-day search growth — must beat 0% to launch
Market size
Good$612K$612K/yr · 225K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,145.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand