88
squirrel repellent
Launch itA $2.3M/yr market growing +140.5% this quarter with returns at 0.8% — clears our launch bar.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Growth
Incredible+140.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.5M searches
Avg price
Incredible$26.86avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$11.05–$50.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,029.09avg incumbent reviews — the moat a new listing must climb