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squirrel call
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Review moat
Great395.54avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.69–$31.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 99K searches
Growth
Bad-62.8%90-day search growth — must beat 0% to launch