60
spring door mat
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$19.91avg listing price — sweet spot $15–$100
Price range
Great$9.30–$39.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good542.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$317K$317K/yr · 601K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand