39
splitting maul
Skip itSoft demand (-12.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$81.47avg listing price — sweet spot $15–$100
Market size
Good$488K$488K/yr · 320K searches
Review moat
Okay2,118.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$17.16–$314.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Signals High Price